St. Pete Beach Classic Race Weekend is a community event built around a running race. This event features a weekend of activities for runners and non-runners alike.
This year we attracted more major sponsors, Walgreens, Chase Bank, Fit2Run, Ocean Potion, and more.
It was time to grow up and take on a new brand.
Our answer was to make the branding for this event just that, "an event".
Our answer was to make the branding for this event just that, "an event".
Previously the Classic was just a running race. Now it's a full blown event. In addition to a new logo featuring a elements of streamers, finish-line ribbons, and a general celebration, we have brought this concept to all event marketing materials.
It has been a hit!
View the website: http://stpetebeachclassic.com
